"before you can give yourself to someone else, you need to know what you stand for."
Kindness-driven brands, planet-friendly practices, ethical fashion with a clean, modern aesthetic. Next up? New capsules, courses, and customizeable pieces.browse the shop
There used to be one plastic-free toothbrush company, one organic cotton t-shirt company. Now, googling "organic cotton t-shirt," yields over 67 million results. The choices presented when transitioning to an ethical lifestyle can easily become overwhelming.
Enter: Joon + Co., experts in ethical fashion, sustainable living, the minimalist movement, and serious about never having to sacrifice style for ethics or vise versa.
When I launched Joon + Co., I was trying to be everything: entrepreneur, mother, wife, fashion blogger, social and planet justice warrior, etc...and I completely burnt out, anxiety attacks and all. Then fortunately, I had no other choice but to learn the benefits of slowing down.
It wasn't easy to reach where I'm at today, so I want to help others live stylishly, more consciously, and more intentionally without having to hit the hard and drastic wall that I did.
I am here for those who want to live an ethical life of style and purpose. Joon + Co. exists for those who care about doing good without sacrificing aesthetics; those who aren't sure where to start, or don't have the time to research.
The conscious consumer industry has become a mess of unchecked information masked by greenwashing and highly-filtered social media feeds. I provide the products you can be proud to wear and resources for living stylishly and intentionally without needing a luxury budget, giving you time to slow down, be present, and focus on what's important.
Living intentionally doesn't mean following the latest sustainability trends or buying the hottest capsule wardrobe. It means knowing yourself, accepting limitations, and being mindful of your internal dialogue. It means taking steps toward the life you want and the impact that you wish to have. It means having the drive to take action along side the grace to embrace failure. It's giving yourself permission to live simply without abandoning your passions. It's mindful choices over more things and authenticity over other's expectations.
While our store remains open, we're currently experimenting with innovative new selling models that challenge the traditional retail model, drastically cut down on the amount of product, supply chain, and packaging waste.
Fair trade practices should be the norm, not the exception. Think so too? Good, let's be friends.
Ummm...we will not be (and never have been) working with anyone mis-treating our animals friends. Seriuosly, people.
From giving back to employment and education opportunities, community is connection, and connection is the path forward.
All-natural fibers is all we buy. There's no excuse to be covering landfills (and our bodies) in cheap plastic.
In order to work with us, you'll have to know the ins and outs of your supply chain and impact.
We require transparency; from brands' pricing models and suppliers to, most of all, ourselves.
We always take into account the impact our actions have on the future of this planet, people, and animals.
The best way to ensure a brighter future is to connect and move forward...together.
We learn and grow by taking authentically imperfect-yet-conscious baby steps forward.
To show the world you can live stylishly and ethically. While the ways to achieve this can vary, the intention holds true. A world where style isn't sacrificed for ethics and vise versa is not only possible, its time to flourish is now.
We have evolved from a shop to an intentional living resource. We're still a store, but the focus has shifted from profit margins to intentionality, without which, true style can't exist.
Not only are articles, guides, and a glossary in the works, we're in the early phases of a new, low-waste, retail model. Home goods, made-to-order, and custom pieces are being considered as well. The future is looking bright.