a new kind of lifestyle brand

modern. minimalist. mindful.

We are real women living beautifully imperfect lives full of intention and ingenuity; creating a world where style, ethics, and wellbeing go hand-in-hand.

the lifestyle

modern women

All shapes, sizes, colors, and identities are welcome here. All that's required? An open mind, a kind heart, and the belief that you should never have to sacrifice ethics for style...or vice versa.

minimalist style

Our mantras? Fewer, better things and make more with less. Through intentional choices, natural materials, and a passion for sustainability, we foster peace, beauty, and the space to grow.

mindful living

We are proof that the daily pratice of self-awareness, compassion, and mindfulness can amount to a beautifully meaningful lifestyle. Slow down, take a breath, and live life on purpose.

the company

our founder

Becky is a mother, Korean-American immigrant, and serial entrepreneur. In addition to Joon + Co., she's also the creator of the Mindful Tech Movement, an online community focused on building a healthier relationship with technology. #screenlifebalance amiright?

She's a former solar engineer, personal stylist, web developer, style blogger, and technical strategy consultant working in industries ranging from healthcare and energy to restaurants and fashion. In an effort to diversify the tech industry, she is also the former co-founder of the Grand Rapids chapter of Girl Develop It and lead instructor and advisory board member for BitCamp GR,

our future

In a world craving more intention, demanding a more responsible fashion industry, and seeking minimalism, sustainability, and wellness content by the boat load, our future couldn't be brighter. New features like online courses, brand guides, and an all new newsletter are coming soon, as well as a complete overhaul to the shop and a ton of new content. It's going to be exciting, so make sure you're on the list to know when it all drops.