If you aren't familiar with the terms fast fashion vs. slow fashion, here's a crash course. Educate yourself, educate others, and live a lifestyle that you can feel good about because every purchase we make is a choice; a choice to support those doing right by animals, people, and the planet, and those choosing convenience over compassion.
WHAT IS FAST FASHION?
and why you should avoid it
Most folks are familiar with companies like H&M, Zara, and Forever 21. These are some of the most common examples of fast fashion labels. They are dropping several new styles daily, selling items for so little that they cannot afford to pay the people making their clothing a decent living wage, and establishing a business model that encourages reckless spending, even if we don't really want the item(s). The only real benefits of fast fashion is that it provides an easier, faster, trendier, and cheaper way to get more. This breeds an environment of overconsumption, waste, pollution, and ignorance.
As you follow the supply chain down the ladder, from the corporate executives with salaries skyrocketing into the 9 figures, all the way down to the factory workers overseas who can't afford clean drinking water, it's immensely disturbing to see the conditions, pay, and unfair treatment of these people. In order to reach such low price points with their items, the materials are often synthetic, non-biodegradable, treated with toxic chemicals, poisonous dyes, and have such low quality that they often fall apart after a few wears. These are pieces that we would never in our right mind buy unless they are "justified" with an absurdly low price.
The True Cost, a film documentary about the heartbreakingly poor working conditions of overseas garment workers, gave the public a harsh shot of reality with a tragic look inside the lives of the people making the clothes many of us live in today.
Many people tend to look the other way for the sake or price or convenience, or blame their financial situation for not being able to afford ethical goods, but the truth is, now days, you can find ethical versions of pretty much anything you need, you just need to take the time to find them, or trust retailers, influencers, and educators to guide you to those places and brands.
WHAT IS SLOW FASHION?
and how to join the movement that is revolutionizing today's fashion industry
Slow fashion is defined by the slower process taken to design, source, produce, and sell garments. It's often accompanied by eco-conscious materials, fair trade practices, sourcing and pricing transparency, and is known to challenge the traditional retail model.
It all starts at design; a garment must be thoughtfully and carefully designed to withstand or adapt to seasonal trends, cheaper competition, and buyers wanting to get their hands on items immediately. Timeless, high integrity design is key to the slow fashion movement because of its longer production cycle. When it comes to sourcing the items, consideration for the environment is vital. The quality of the fabrics needs to be high enough to last a long time, and the effect that the creation of the fabrics, including their dyes and embellishments has on our environment needs to be taken into account. Other important parts of the process that needs careful analysis and consideration is the quality and craft used to produce the items as well as the safety and salary of the workers.
The minimalist movement is a close friend of the slow fashion revolution due to its thoughtful yet simple nature. Buying fewer, better things is the mantra that these two movements have in common, and one that we support at Joon + Co. We want to know the story behind each item we sell so that we can be confident that our products are in fact ethically made, and we make sure to pass those stories on to our customers. It's so important that consumers be educated in what they are buying so that they can not only feel good about purchasing an item, but be confident that the environment, workers, and in some case animals are treated compassionately and fairly.
How Joon + Co. Supports The Slow Fashion Movement
At Joon + Co. we take pride in our carefully curated collection of ethical fashion goods; from earrings made of melted down bombs from the war-ridden mountains of Laos, or super-luxe jumpers made of tencel, one of the most sustainable fabrics on the planet. To make shopping according to your values easy and quick, we've grouped our items in buckets by ethic: