The ethics around what we wear are a very personal choice and what I deem to be ethical and sustainable will not be exactly the same for you but you can use these tips as a basic guide.
Shopping sustainably for my clothing, accessories and beauty products has been my favorite adventure with The Good Wear blog - and it makes a huge impact for our lives and others. I've focused on less is more and there are hundreds of brands that exist to better this industry through focusing on fair wages, safe working conditions, recycling, environmental impact, and giving back to global and local communities. Shopping ethically + sustainably may be intimidating at first, but there are ways to make this easier. Find brands and companies who are transparent about what they believe in and who they support - like Joon Co. Save up to purchase high quality items that do good. And rewear + love the items that you purchase! If you don't, give them to someone who will! Shop smarter and shop small, it will change your life!
- Follow a few respected bloggers in the space (the EWC is great for that), they usually have shopping pages like mine. So they've done the hunting for you. You just have to decide which brands fit your style.
- On a brand's site, look for a page dedicated to sustainability or one that outlines the company's ethical practices. If it's vague and packed with jargon, steer clear.
- Download a Chrome extension called DoneGood. If you're visiting on a conventional fashion page it will alert you and suggests ethical alternatives. It's a great "first-step" discovery tool.
- Lastly, try communicating with the brand. Reach out over social media, or send them an email to see if they respond and are open to your questions about sustainability.