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modern. mindful. minimalist.

a lifestyle focused on minimalist style, mindful living, and exploring what it means to be a modern woman

  • 5 simple ways to be kinder to yourself when you feel overwhelmed

    AKA: staying intentional when you're stressed AF

    read
  • how to build a capsule wardrobe

    to fit your own, unique lifestyle

    read
  • the modern capsule

    a timeless capsule for the modern-day woman

    shop

a new kind of lifestyle

where values, utility, and style are one and the same

featured in

The Good Trade - Joon + Co. featured in a week of sustainable fashion outfits
Ethical Unicorn features Joon + Co. and Kowtow in a sustainable and ethical fashion review
Natalie from Sustainable Chic features Joon + Co. on her sustainable fashion and ethical clothing blog
Fashionista - Featuring the hunt for the perfect bag featuring Joon + Co.
Conscious fashion collective features Joon + Co. in top brand and companies to buy capsule wardrobes from

exploring what it means to be a modern woman

striving to know ourselves, our values, and most of all, our worth

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it's about making space

for what's truly important, not living in scarcity

and why you need to care
  • 3 min read
and how to replace judgement with empathy
  • 4 min read

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