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modern. mindful. minimalist.

a lifestyle focused on minimalist style, mindful living, and exploring what it means to be a modern woman

  • 5 simple ways to be kinder to yourself when you feel overwhelmed

    AKA: staying intentional when you're stressed AF

  • how to build a capsule wardrobe

    to fit your own, unique lifestyle

  • the modern capsule

    a timeless capsule for the modern-day woman


a new kind of lifestyle

where values, utility, and style are one and the same

featured in

The Good Trade - Joon + Co. featured in a week of sustainable fashion outfits
Ethical Unicorn features Joon + Co. and Kowtow in a sustainable and ethical fashion review
Natalie from Sustainable Chic features Joon + Co. on her sustainable fashion and ethical clothing blog
Fashionista - Featuring the hunt for the perfect bag featuring Joon + Co.
Conscious fashion collective features Joon + Co. in top brand and companies to buy capsule wardrobes from

exploring what it means to be a modern woman

striving to know ourselves, our values, and most of all, our worth



it's about making space

for what's truly important, not living in scarcity

and why you need to care
  • 3 min read
and how to replace judgement with empathy
  • 4 min read