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modern. mindful. minimalist.
a lifestyle focused on minimalist style, mindful living, and exploring what it means to be a modern woman
a new kind of lifestyle
where values, utility, and style are one and the same
featured in
![The Good Trade - Joon + Co. featured in a week of sustainable fashion outfits](http://joonandco.com/cdn/shop/files/goodtradelogo_1600x.png?v=1614292217)
![Ethical Unicorn features Joon + Co. and Kowtow in a sustainable and ethical fashion review](http://joonandco.com/cdn/shop/files/ethialunicorn_logo_1600x.png?v=1614292218)
![Natalie from Sustainable Chic features Joon + Co. on her sustainable fashion and ethical clothing blog](http://joonandco.com/cdn/shop/files/sustainablychic_logo_1600x.png?v=1614292218)
![Fashionista - Featuring the hunt for the perfect bag featuring Joon + Co.](http://joonandco.com/cdn/shop/files/fashionista_1600x.png?v=1614292217)
![Conscious fashion collective features Joon + Co. in top brand and companies to buy capsule wardrobes from](http://joonandco.com/cdn/shop/files/consciousfashionco_logo_1600x.jpg?v=1614292218)
exploring what it means to be a modern woman
striving to know ourselves, our values, and most of all, our worth
trending
it's about making space
for what's truly important, not living in scarcity
and why you need to care
and how to replace judgement with empathy